
Bread and butter: money and mental health
In a crunch economy, even butter—and therapy—feel unaffordable. You’re not alone; control starts with small steps.
If you are in distress, you can call or text 988 at any time. If it is an emergency, call 9-1-1 or go to your local emergency department.

BSc, PhD, aka the StigmaCrusher, is a mental health advocate and keynote speaker with a rare blend of academic expertise and lived experience. Equipped with a doctorate in experimental psychology and firsthand knowledge of bipolar disorder, she’s both heavily educated and, as she likes to say, heavily medicated. Crazy smart, she’s been crushing mental health stigma since 2010.

In a crunch economy, even butter—and therapy—feel unaffordable. You’re not alone; control starts with small steps.

Reducing stigma lets us speak, assess risk, and seek support.

A sudden pothole wrecked my car—and my night. That’s how mental illness feels: an abrupt derailment, unlike mental health’s routine “maintenance.” Self-care helps, but breakdowns need professional repair, time, and often money.

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Terrified to be seen, I slipped into my first peer-support meeting—and found coffee, clutter, and acceptance.

As a white woman, I once overlooked how race shapes care. My wife and son of colour face withheld trust, pain bias, harsher stigma, microaggressions, and scarce, overburdened services. I’ve learned mental health isn’t separate from skin colour; privilege cushions some, while systemic barriers bruise others—often across generations.

‘You’re so brave’ can feel diminishing to those living with mental illness. Courage lies not in existing but in choosing to share our stories against stigma.

Even children can struggle with mental health challenges. But how do you explain mental health to children in an age-appropriate way? It’s got to be engaging, it’s got to be fun, and it’s got to be relevant. My 10-year-old son gets a lot of mental health messaging from me, his “StigmaCrusher” mom, but I’m “just his mom” so I lean on the power of media.

As a former (recovering?) book snob, I think there are far worse things in life than trading your glasses for earphones and enjoying the escape of storytelling once again. Mental illness already robs us of so much of the simple pleasures of life.
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