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Appendix 8: Telling Your Story

You are the best person to share your reasons for wanting to mobilize and help implement the Guidelines. Personal stories help illustrate the need for change and can help you connect with your audience; people often remember stories better than they do data.

In order to be effective, a story should be relevant for your audience and well thought out. Do your homework. If you are asking for a specific action, make sure your story illustrates the need for that action and how it could be carried out.

Download the full report (PDF)

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